PETSConnect Asia:
your portal to the Southeast Asian pet food industry!
The Okura Prestige – March 14th, 2017
Top pet food experts meet at PETSConnect Asia 2017: your portal to the Southeast Asian pet food industry. PETSConnect Asia offers you the platform for new business development, networking and sharing strategic and tactical insights.
Here’s why you should attend PETSConnect Asia!
- Your bridge between animal feed and the growing pet food demand
- Your knowledge on humanization trends in the pet food world
- Your way to scale and market products to retailer, e-commerce and consumer
- Optimize your time in Bangkok with a visit to VIV Asia 2017 and Pet Health&Nutrition
Hydrolyzed keratin protein, an alternative poultry protein source for pet food
It common knowledge that cats are very meticulous when it comes to their food. That is why digestibility and taste are such important parameters for producing pet food. Parameters that can be influenced by an optimal production process and ingredients used. For instance, hydrolyzed keratin protein is a digestible and tasteful alternative poultry protein compared to poultry meal.
Poultry meals in pet food: relevant parameters to evaluate composition and preference
Poultry meal is a collective term to describe processed animal meals produced exclusively from poultry slaughter by-products. Depending on the raw materials used the name on the label can vary, e.g. poultry meat meal, poultry by-product meal, chicken, turkey or duck meal. Meaning that composition, nutritional judgement, and preference vary as well. Evaluating poultry meal can be done using several in vitro and in vivo methods.
Speakers PETSConnect Conference 2017:
Gordon Butland
With extensive experience in financing and banking, Gordon Butland initiated his contact with the animal protein industry through a debt/equity conversion investment in the fourth largest Brazilian poultry company. Since then he moved towards the animal feed industry and now has advisory positions with companies all along the poultry chain and on every continent. Gordon is often asked to perform as a conference speaker, strategic advisor or trainer.
Tony Bosma
Futurist and trendwatcher Tony Bosma is the founder of Extend Limits. Since its establishment in 2004, Extend Limits has grown to be an international source of knowledge and information regarding innovations, trends and developments. Tony is renowned for his unique lectures and workshops, and often acts as advisor, jury member and executive coach. He supports organisations, institutes and authorities in facing strategic and innovative challenges.
Paula Flores
Paula Flores is Euromonitor International’s Global Head of Pet Care Research. In her current post, Paula has direct responsibility over the content and quality of Euromonitor’s Pet Care research, which provides strategic analysis and industry insights for 54 countries around the world. She has published articles in magazines such as Pets International and Campaign Asia and participated in the BBC Fast Track programme.
David Primrose
Pet food ingredients are core to David Primrose’s business Synergy Food Ingredients Ltd. He has extensive global experience (26 years) in pet food raw materials including Asia and other regions, and is a regular contributor to global pet food industry trade publications.
David Southey
David began working in the pet food sector with the vitamin manufacturer BASF, where he was their European Pet Specialist. He established his own consultancy business in 2007, advising organizations on product development and manufacturing projects for over 120 clients around the world. He is also past Chairman of the Additives Committee for the UK Pet Food Manufacturers Association.
Milka Kosanovic Tesla
Milka holds a master’s degree in feed production technology. Her base studies are in animal nutrition and husbandry. As the founder of Passion4Feed AS, she has experience in supporting companies in areas of pet food production, product development, strategy and brand development, technological troubleshooting and audits, project management and consultancy.
Chloé Champion
Master in Agronomy from Agro Paris Tech. Chloé Champion specializes in food technology. She also owns a master’s degree in marketing from ESSEC Business School. She joined DIANA Pet Food, member of the Symrise Group, twelve years ago following a first experience in fundamental research. After several years as product manager and corporate marketing manager Chloé Champion is now EMEA Marketing Manager; she is also responsible for Global Markets & Trends analysis.
David Ng Whye Tye
After graduating as an electrical engineer in Vancouver and holding two senior positions in multinational corporations, David Ng Whye Tye became Chief Executive Officer and Executive Director of Pet Lovers Centre (PLC). Pet Lovers Centre (PLC) is a pet food, accessories and services retail chain offering services like professional advice from vet-trained pet care consultants, pet grooming and online purchasing. The nearly 100 shops are located in Singapore, Malaysia, Thailand and Brunei.
Luc Charrier
Luc Charrier is the Senior Vice President, Head of FMCG for Lazada Group, Southeast Asia’s number one online shopping and selling destination with presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. He assumed the role in October 2016 and is responsible for the overall FMCG commercial strategy, sales development, campaigns as well as Lazada’s partnership with brands and sellers. Luc has over 20 years of experience in various fields such as marketing, supply chain, purchasing and eCommerce.
Playing field
From the outside it seems easy to crossover from the animal feed market to pet food market. However, both markets have their own characteristics. To be successful in the expanding Asia pet food market it is important to understand the market indepth.
Therefore the first step is to understand the Asian pet food market. What are the differences and growth expectations in several Asian sub markets? Who is the Asian pet owner? How are they feeding their pets? How do they buy pet food and snacks?
What size is the market in volume and value?
Why is humanization important in the pet market? How is that working out? What are the parallels between the needs and demands of the consumer in relation to their own products and products for their pets? What does this mean in respect of claims, quality, safety, and consumer communication?
The expanding world population puts pressure on the raw materials available for feeding humans, animals and pets. To understand sourcing for pet food in the right order it is important to understand the similarities and the differences between ingredients, minerals, vitamines, palatability, etc. of pet food versus animal food.
Growing welfare level of the Asian consumers means that the requirements of human food safety are on the raise. This reflects as well on the importance of rules and regulations for the safety of pet food. Which international bodies are there? What is the situation in Asia in respect of pet food & regulations?
Animals are kept for production of proteins. Pets are kept for the companion element, important social elements in the family. Therefore pet food is about contributing to longevity of the pet. How do you develop such products? What kind of recipes do you need? Which claims can be stated on the products delivered to the consumer?
What are the opportunities to produce products locally based on existing recipes from other geographical areas?
