Author: viv_gabrielle

In March this year the international trade fair VIV Asia 2017 in Bangkok will offer practical expertise and product information about the healthcare and feeding of dogs and cats, in addition to its core focus on the feed-to-food chain of producing and processing animal proteins for human consumption. The pets package is to be presented as a content-rich Satellite Event called Pet Health and Nutrition that will combine a dedicated pavilion at the exhibition with conference presentations and a post-show short training course. Overlapping interests “As an international platform that is all about animals in the Asian region, we were well aware of the overlaps that exist between animal feed and pet food and between animal health and pet health,” says Show Manager Zhenja Antochin. “These overlaps mean that quite a number of the people attending VIV Asia are involved in or interested in Asia’s multi-billion-dollar pets business. In fact, the statistics for VIV Asia 2015 demonstrated that as many as 6,000 of our visitors had links to pet health or pet food. “So there is obvious value in making sure that the professionals in these sectors will again find something at the March 2017 edition which suits their interests. Pet Health and Nutrition has been created for this exact purpose. We call it a Satellite Event because it is outside the show’s main profile, but it remains an...